Know Try Buy. The Experience Endlessly campaign for the AAF National Advertising Competition.
Know Try Buy. This is the Experience Endlessly campaign that my team created for the AAF National Advertising Competition.
Meta's goal for this project was to create a campaign targeted toward college-age students in which we'd essentially be educating them on the capabilities of the MetaQuest2 device. We were tasked with creating a campaign book, company value statement, and the official launch video for the MetaExperienceEndlessly campaign.
With my team, we created the Experience Endlessly campaign which follows a simple Know Try Buy strategy to showcase the endless possibilities that the Meta Quest2 has to offer.
I contributed to the project by researching, writing, editing copy, and designing the campaign book